Tuesday, November 3, 2009

Paid links: do they really affect your Google rankings?

Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?

What does Google think about paid links?

Google is very clear about paid links. They don't like them. Google even has an official form that enables webmasters to report paid links to Google:

"Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."

A recent problem

A webmaster recently reported problems in Google's webmaster discussion forum:

"Today I found that my entire site has dropped out of site in search results. I have a site that received over 2,000 search visits per day and today that has stopped."

It turned out that the website has many affiliate links and other links to advertisers that looked like paid links to Google. Unfortunately, these links were not marked as paid links and Google penalized the website for having the paid links.

What does this mean for your website?

You should avoid paid links if you don't want to get in trouble with Google. If you do buy or sell links, make sure that the links contain the rel="nofollow" attribute. By using that attribute, you show that the paid link is for advertising purposes only and that you don't want to manipulate your website rankings with the link.

While Google doesn't like paid links at all, they also make clear that links are very important:

"Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating."

For that reason, you should try to get as many good links to your website as possible. The quality is more important than the quantity.

Links that point to your website are a very important factor that influences the position of your website in Google's search results. The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings.

Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website. There are many ways to get good links (related websites, blogs, social bookmark sites, directories, etc.).

Tuesday, October 27, 2009

Official Google statement: how to deal with bad inbound links

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google.

The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

Linking is a significant factor in Google's ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.

If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.

It the webmasters of the spammy website are not cooperative, don't worry and focus on the links that are under your control.

Google says that low-quality links rarely stand the test of time and that they may not be considered by Google's ranking algorithm.

If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms

Thursday, October 8, 2009

Reciprocal links: are they great, crap or something in between?

Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree.

Great or crap?

What do search engine marketers think about reciprocal links?

    There are three main factions:

        * Group 1: reciprocal links have no effect at all on the position of a website in the search results on Google.

        * Group 2: reciprocal links work just like any other inbound links.

        * Group 3: there's a threshold value. For example, you shouldn't have more than 33% reciprocal inbound links.

    Which group is right and should you use reciprocal links with your website or not?

Is there a threshold value for reciprocal links?

    Webmasters in group 3 think that a high number of reciprocal links is a red flag for search engines. The idea behind this is that links should not be trusted if (for example) 100% of a site's inbound links are reciprocal.

    However, this is not really a good indicator. If high quality websites do link to each other, they won't harm their rankings in any way.

For some sites, it is normal to have a high reciprocity percentage

    Link building expert Eric Ward recently did a test. He found out that there are websites for which it is perfectly normal that they have almost 100% reciprocal links.

    The more specific the topic of a website is, the more likely it is that it will have a high reciprocity percentage. As an example, Eric Ward used the website of "The Southeastern Bat Diversity Network", an organization with a goal to "conserve bats and their habitats in southeastern North America through collaborative research, education, and management."

    The top sites in that subject are all linked back and forth to all other websites that write about bats. This is not surprising and it shows that a high number of reciprocal links can also be a sign of high quality. It depends on the topic of the website.

    If the websites were about different topics, then the reciprocal links would look suspicious.

Should you use reciprocal links for your website or not?

    You don't have to worry if a link is a reciprocal link or not. That does not matter. Reciprocal links are neither good nor bad. They are just links and it always depends on the individual link whether it is a good link or a bad link.

    If a link comes from a website that is related to your website then it is a good link. If the other website is related to yours then you can link back and this won't cause any problems. As long as you make sure that the links make sense to your website visitors then everything is okay.

Thursday, October 1, 2009

Free traffic seo tips and tricks

Generally most of people would like to know how they can increase the traffic to their site but they do not know about the search engine optimization (SEO) techniques. So, in this Post, you will discover how to increase traffic with free SEO tips and tricks!

SEO is something that will help your website get into the search engines better.

It does not mean that your site will naturally rank high and you’ll never get punished but it does mean that you have a much higher chance of getting into the first page of your desired search term… rather than not being there at all.

There are following seo tips
1.Your website address. By having your keyword in your website url, it gives you a better chance to appear in the search engines compared to an alternative site which does not have the keyword in its url.

2.HTML header tags like H1, H2, H3 will play a part. Try 1 H1 tag to display the most important aspect of that page. Then use H2 for the other important text.

3.when you name your images try to name it with your main keywords.

Now that you know these simple SEO tips and tricks, be sure to use them and get into the high search engine pages to increase your traffic!

If your Try these things in on page optimisation it is sure you will be on the first page of google.

Friday, September 25, 2009

How Youtube is helpful to promote your website

How Youtube is helpful to promote your website:

Some video websites will allow you to upload and share your videos free of charge. such as Google Video or YouTube.

When your video appears on You Tube, there are options to fill in relevant keywords relating to your subject. A huge help is have a link to your website. Both of these factors truely assist in promoting your website.

Do I recommend youtube videos ?
YOU BET I DO, for so many reasons

1.Potential Exposure of your product/service on youtube
2.Youtube videos often returned in search results before your website
3.youtube video helps website promotionReally helps your website ranking, thus higher in search engine results
4.youtube hosted video saves money for hostingCost saving of bandwidth with your web hosting
5.youtube video potential exposure from other sitesYour Video displayed on others individual sites
6.youtube video also displays on your websiteYoutube hosted yet still displays on your own website as well

Wednesday, September 23, 2009

Best 15 ways to attract traffic to your site or blog

You have a website or blog if you have no traffic they are use less

No traffic means no sale, and no sale means no profit, right?

I am telling some techniques to produce traffic to your site

1. Content is king, add content to your site which attract audience.

2.Directory submissions

3.Article submission and marketing

4.Press release submission

5.Forum Postings

6.Social bookmarking

7.Join yahoo groups related to your content

8.Blog creation and promotions

9.Participate in Yahoo answers

10.Link exchange

11. Banner ads

12.Free classified ads

13.Commenting on other blogs

14.Social media promotions( promote your product on youtube.com, metacafe.com,twiter, facebook etc)

15.Site maintenance every week
(like checking of broken links etc)

If you do these 15 things regularly you will be able generate huge traffic to your website.

If i am missing something here please suggest me to add in the list.

Monday, August 24, 2009

Thursday, August 20, 2009

Importance of HTML Validation in SEO

HTML validation is still found to be the most overlooked process in the whole method of web site design. In fact, It should be the first priority of the checklist for every Web Designer. We have tried to highlight few merits and myths associated with HTML validation which might help in seo of website

Why Validation should be required?

HTML Validation is a process of verifying your code against formal set standards. Whether it complies with that or not?

Few web designers would agree that validation is absolutely necessary as it has become habit for any web designer to overlook those HTML validation errors. They even tend to defend in terms of SEO that Google knows about this and Google Search engine even ignores those errors. However, Validation is never a bad idea.

First ,the most important benefits is that it even helps to load the page faster, instead of searching for unfinished string of table or other tag, it simply moves forward without throwing exception.

Secondly if your website is 100% validation,Crawler will face no problem in indexing your whole site.

Third, If site is HTML validated it will support each and every browser.That will bring user to stay on your site.

Crawlers (web spider) of various search engines to index your web pages

- To load your web pages faster

- Ensure to make your webpages compatible to be accessed through other devices that surf the Web.

- To check through validator about your coding errors.

Do concluding that If you want your site to be ranked on search engine site should be html validated.
Best source to check html code visit http://validator.w3.org/

Wednesday, August 12, 2009

Importance of Directory Submissions

In order to increase visibility and traffic online is very important for every online business marketing strategy. Getting traffic to your website and getting noticed by search engines takes a lot of time and effort.

Links play a great role in getting ranking position on the various search engines. Obtaining inbound links or back links in quantity and quality can influence your search engine rank greatly. One simple way to obtain back links is to submit your link to directories.You can add your site to these directories for free.

But keep in mind some things when you are submitting to directories.

These are:

1.Submit to those directories which has some page rank.
2.Choose right category
3.Make interesting and different titles and description.

I personally suggest that you should add your site manually rather than using any kind of software.

There lot of directories where you can submit your site

Here the urls where you can find lot of free directories.


We can say that directory submission is very important for search engine optimisation

Monday, August 10, 2009

Importance of SEO tools

Search Engine Optimisation is a largely human endeavour involving significant expert judgement. Search Engine Optimisation professionals often use seo tools in order to make sound decisions about clients’ websites.

Although the critical driving force behind success in seo always be the man behind the machine – for which there can never really be a substitute – there are lots of good SEO Tools available on the Internet that help with Search Engine Optimisation.

Here is list of some seo tools

Anchor Text Backlink Checker
Backlink Analyzer
Domain Age Tool
Domain Popularity
Check Google Pagerank
Google Adwords Keyword Tool
Google Keyword Ranking Tool
Keyword Density
Keyword Suggestion Tool
Link Popularity Check
Link Value
Reciprocal Link Check
Title & Meta Tags Generator
Sitemap Generator
Search Engine Spider Simulator
Robots Txt Generator
These are some usefull seo tools by using these tool make our work easy.

Off Page Optimisation

After implementing on page changes off page optimisation starts.

1. Submit your site to google search engine.Some people suggest that you have to submit your site in each search engine.But I personally believe that if you submit your site to google only site will also get indexed on other search engine automatically which share data with google.So it is wastage of time to submit your site to each and every search engine.

2. Dmoz submission - Submit your site to dmoz directory.As each and every search engine share data with this dmoz.

3.Forum posting: Posting on forums one of the best method for direct traffic and SEO benefits. What you’ll be doing is linking back to your website in your forum signature. Most forums let you do this, so that every time you post on the forum, there is a link back to your website at the bottom of your post.

4.Article writing: This involves writing articles, and submitting them to article directories with a link back to your site. The main article directory BY FAR is EzineArticles.com. Like with forum posting, article writing is used to generate direct traffic, but the links your get back to your site will boost it higher in the search engines.

5.Directory submission: There are hundreds of directories that let you get a free link to your site. The traffic you get from these is going to be very low, if any. It’s also fairly time consuming. However, it’s good to get your site indexed initially.

6.Social bookmarking: Social bookmarking can (potentially) give you tons of traffic. This basically involves submitting your site to major social sites like Digg, StumbleUpon, MySpace, Delicious etc.

7.Blog commenting: When you comment on people’s blogs, you can enter your URL, and this gives you a link back to your site when your comment shows up.

These are all well known tips, just in case you are not familiar with SEO. In the next couple of days I’m going to go over some really REALLY powerful ways to build links, that are not really well known, and have worked well for me.

On page Optimisation

Well, it basically comes down to on page optimization (doing things on your site to get it ranked higher, like having a relevant title tag, meta tags and so on)

1.Analyse your website and see where are scope for improvement in your website.

In analysis you have check html tags are properly used, how css and java script is used.Is site is 100% validated? Some people believs that 100% html validation is not necessary for getting higher ranking on search engin.But I am of there point of view.I believe that is the most important that your site should be 100% validated to begin seo of the site.

Then another analiyse came for keywords.Keyword selection is the most crucial steps in Seo.If you will choose wrong keyword for your site.You will rank but you will get no visitors your site and therefor no sale.

So spends a lot of time for selecting right keywords for your website.
There are lot of tools for slectiing keywords :I always use these site for keywords research they are free :

1 .http://freekeywords.wordtracker.com/
2. https://adwords.google.com/select/KeywordToolExternal

Select the write keywords and then allocate these keywords to all of pages of the site.According to product that page is offering.

Afeter allocation of keywords start making titles and meta tags for each pages of your site.

Things to remember while making title and meta tags

1.Make unique titles and meta tags for each of your page.
2.Do not repeat one keyword more than two time in title tag
3.Try to keep your targeted keywords under 65 charchers in title
4.make title meaning full
5.Make a description targetting your main keywords.It should be meaning full which describe your website.It should not too short or too long .Try to restrict it from 150 characters to 170 character.
6.Make keywords tag and use only those keywords which are in your content of the page

Now Next steps is to implement the title and metas on you website.

Make a check for broken links if found fix the same.There should be no any broken link on you site.

Next optimise your css used on page.If css and java coding is used on the page try to recall it from external files rathar using it on page.

Now on page optimisatision is done then next phase start with off page optimisation and this is most important steps of search engin optimisation.

Search Engine Optimization

In order to know seo tips and methods it is important to know what seo is:

Seo is to optimise website on the search engine to bring market and visitors for your website.It not just to bring on first pages of search engines but also to get targeted traffic to your website.

So we can say Search Engine Optimization is the art of getting your page ranked well in search engines like Google, Yahoo and MSN. I have read many internet marketing forums and found there are lot of bad advice out there. Most people really have no clue. So what would I recommend when it comes to doing well in SEO and getting your site ranked high?