Tuesday, November 3, 2009

Paid links: do they really affect your Google rankings?

Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?

What does Google think about paid links?

Google is very clear about paid links. They don't like them. Google even has an official form that enables webmasters to report paid links to Google:

"Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."

A recent problem

A webmaster recently reported problems in Google's webmaster discussion forum:

"Today I found that my entire site has dropped out of site in search results. I have a site that received over 2,000 search visits per day and today that has stopped."

It turned out that the website has many affiliate links and other links to advertisers that looked like paid links to Google. Unfortunately, these links were not marked as paid links and Google penalized the website for having the paid links.

What does this mean for your website?

You should avoid paid links if you don't want to get in trouble with Google. If you do buy or sell links, make sure that the links contain the rel="nofollow" attribute. By using that attribute, you show that the paid link is for advertising purposes only and that you don't want to manipulate your website rankings with the link.

While Google doesn't like paid links at all, they also make clear that links are very important:

"Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating."

For that reason, you should try to get as many good links to your website as possible. The quality is more important than the quantity.

Links that point to your website are a very important factor that influences the position of your website in Google's search results. The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings.

Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website. There are many ways to get good links (related websites, blogs, social bookmark sites, directories, etc.).

Tuesday, October 27, 2009

Official Google statement: how to deal with bad inbound links

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google.

The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

Linking is a significant factor in Google's ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.

If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.

It the webmasters of the spammy website are not cooperative, don't worry and focus on the links that are under your control.

Google says that low-quality links rarely stand the test of time and that they may not be considered by Google's ranking algorithm.

If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms

Thursday, October 8, 2009

Reciprocal links: are they great, crap or something in between?

Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree.

Great or crap?

What do search engine marketers think about reciprocal links?

    There are three main factions:

        * Group 1: reciprocal links have no effect at all on the position of a website in the search results on Google.

        * Group 2: reciprocal links work just like any other inbound links.

        * Group 3: there's a threshold value. For example, you shouldn't have more than 33% reciprocal inbound links.

    Which group is right and should you use reciprocal links with your website or not?

Is there a threshold value for reciprocal links?

    Webmasters in group 3 think that a high number of reciprocal links is a red flag for search engines. The idea behind this is that links should not be trusted if (for example) 100% of a site's inbound links are reciprocal.

    However, this is not really a good indicator. If high quality websites do link to each other, they won't harm their rankings in any way.

For some sites, it is normal to have a high reciprocity percentage

    Link building expert Eric Ward recently did a test. He found out that there are websites for which it is perfectly normal that they have almost 100% reciprocal links.

    The more specific the topic of a website is, the more likely it is that it will have a high reciprocity percentage. As an example, Eric Ward used the website of "The Southeastern Bat Diversity Network", an organization with a goal to "conserve bats and their habitats in southeastern North America through collaborative research, education, and management."

    The top sites in that subject are all linked back and forth to all other websites that write about bats. This is not surprising and it shows that a high number of reciprocal links can also be a sign of high quality. It depends on the topic of the website.

    If the websites were about different topics, then the reciprocal links would look suspicious.

Should you use reciprocal links for your website or not?

    You don't have to worry if a link is a reciprocal link or not. That does not matter. Reciprocal links are neither good nor bad. They are just links and it always depends on the individual link whether it is a good link or a bad link.

    If a link comes from a website that is related to your website then it is a good link. If the other website is related to yours then you can link back and this won't cause any problems. As long as you make sure that the links make sense to your website visitors then everything is okay.

Thursday, October 1, 2009

Free traffic seo tips and tricks

Generally most of people would like to know how they can increase the traffic to their site but they do not know about the search engine optimization (SEO) techniques. So, in this Post, you will discover how to increase traffic with free SEO tips and tricks!

SEO is something that will help your website get into the search engines better.

It does not mean that your site will naturally rank high and you’ll never get punished but it does mean that you have a much higher chance of getting into the first page of your desired search term… rather than not being there at all.

There are following seo tips
1.Your website address. By having your keyword in your website url, it gives you a better chance to appear in the search engines compared to an alternative site which does not have the keyword in its url.

2.HTML header tags like H1, H2, H3 will play a part. Try 1 H1 tag to display the most important aspect of that page. Then use H2 for the other important text.

3.when you name your images try to name it with your main keywords.

Now that you know these simple SEO tips and tricks, be sure to use them and get into the high search engine pages to increase your traffic!

If your Try these things in on page optimisation it is sure you will be on the first page of google.

Friday, September 25, 2009

How Youtube is helpful to promote your website

How Youtube is helpful to promote your website:

Some video websites will allow you to upload and share your videos free of charge. such as Google Video or YouTube.

When your video appears on You Tube, there are options to fill in relevant keywords relating to your subject. A huge help is have a link to your website. Both of these factors truely assist in promoting your website.

Do I recommend youtube videos ?
YOU BET I DO, for so many reasons

1.Potential Exposure of your product/service on youtube
2.Youtube videos often returned in search results before your website
3.youtube video helps website promotionReally helps your website ranking, thus higher in search engine results
4.youtube hosted video saves money for hostingCost saving of bandwidth with your web hosting
5.youtube video potential exposure from other sitesYour Video displayed on others individual sites
6.youtube video also displays on your websiteYoutube hosted yet still displays on your own website as well

Wednesday, September 23, 2009

Best 15 ways to attract traffic to your site or blog

You have a website or blog if you have no traffic they are use less

No traffic means no sale, and no sale means no profit, right?

I am telling some techniques to produce traffic to your site

1. Content is king, add content to your site which attract audience.

2.Directory submissions

3.Article submission and marketing

4.Press release submission

5.Forum Postings

6.Social bookmarking

7.Join yahoo groups related to your content

8.Blog creation and promotions

9.Participate in Yahoo answers

10.Link exchange

11. Banner ads

12.Free classified ads

13.Commenting on other blogs

14.Social media promotions( promote your product on youtube.com, metacafe.com,twiter, facebook etc)

15.Site maintenance every week
(like checking of broken links etc)

If you do these 15 things regularly you will be able generate huge traffic to your website.

If i am missing something here please suggest me to add in the list.

Monday, August 24, 2009