Monday, August 10, 2009

On page Optimisation


Well, it basically comes down to on page optimization (doing things on your site to get it ranked higher, like having a relevant title tag, meta tags and so on)

1.Analyse your website and see where are scope for improvement in your website.

In analysis you have check html tags are properly used, how css and java script is used.Is site is 100% validated? Some people believs that 100% html validation is not necessary for getting higher ranking on search engin.But I am of there point of view.I believe that is the most important that your site should be 100% validated to begin seo of the site.

Then another analiyse came for keywords.Keyword selection is the most crucial steps in Seo.If you will choose wrong keyword for your site.You will rank but you will get no visitors your site and therefor no sale.

So spends a lot of time for selecting right keywords for your website.
There are lot of tools for slectiing keywords :I always use these site for keywords research they are free :

1 .http://freekeywords.wordtracker.com/
2. https://adwords.google.com/select/KeywordToolExternal

Select the write keywords and then allocate these keywords to all of pages of the site.According to product that page is offering.

Afeter allocation of keywords start making titles and meta tags for each pages of your site.

Things to remember while making title and meta tags

1.Make unique titles and meta tags for each of your page.
2.Do not repeat one keyword more than two time in title tag
3.Try to keep your targeted keywords under 65 charchers in title
4.make title meaning full
5.Make a description targetting your main keywords.It should be meaning full which describe your website.It should not too short or too long .Try to restrict it from 150 characters to 170 character.
6.Make keywords tag and use only those keywords which are in your content of the page

Now Next steps is to implement the title and metas on you website.

Make a check for broken links if found fix the same.There should be no any broken link on you site.

Next optimise your css used on page.If css and java coding is used on the page try to recall it from external files rathar using it on page.

Now on page optimisatision is done then next phase start with off page optimisation and this is most important steps of search engin optimisation.

1 comment:

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