Tuesday, October 27, 2009

Official Google statement: how to deal with bad inbound links

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google.

The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

Linking is a significant factor in Google's ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.

If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.

It the webmasters of the spammy website are not cooperative, don't worry and focus on the links that are under your control.

Google says that low-quality links rarely stand the test of time and that they may not be considered by Google's ranking algorithm.

If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms

Thursday, October 8, 2009

Reciprocal links: are they great, crap or something in between?

Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree.

Great or crap?

What do search engine marketers think about reciprocal links?

    There are three main factions:

        * Group 1: reciprocal links have no effect at all on the position of a website in the search results on Google.

        * Group 2: reciprocal links work just like any other inbound links.

        * Group 3: there's a threshold value. For example, you shouldn't have more than 33% reciprocal inbound links.

    Which group is right and should you use reciprocal links with your website or not?

Is there a threshold value for reciprocal links?

    Webmasters in group 3 think that a high number of reciprocal links is a red flag for search engines. The idea behind this is that links should not be trusted if (for example) 100% of a site's inbound links are reciprocal.

    However, this is not really a good indicator. If high quality websites do link to each other, they won't harm their rankings in any way.

For some sites, it is normal to have a high reciprocity percentage

    Link building expert Eric Ward recently did a test. He found out that there are websites for which it is perfectly normal that they have almost 100% reciprocal links.

    The more specific the topic of a website is, the more likely it is that it will have a high reciprocity percentage. As an example, Eric Ward used the website of "The Southeastern Bat Diversity Network", an organization with a goal to "conserve bats and their habitats in southeastern North America through collaborative research, education, and management."

    The top sites in that subject are all linked back and forth to all other websites that write about bats. This is not surprising and it shows that a high number of reciprocal links can also be a sign of high quality. It depends on the topic of the website.

    If the websites were about different topics, then the reciprocal links would look suspicious.

Should you use reciprocal links for your website or not?

    You don't have to worry if a link is a reciprocal link or not. That does not matter. Reciprocal links are neither good nor bad. They are just links and it always depends on the individual link whether it is a good link or a bad link.

    If a link comes from a website that is related to your website then it is a good link. If the other website is related to yours then you can link back and this won't cause any problems. As long as you make sure that the links make sense to your website visitors then everything is okay.

Thursday, October 1, 2009

Free traffic seo tips and tricks

Generally most of people would like to know how they can increase the traffic to their site but they do not know about the search engine optimization (SEO) techniques. So, in this Post, you will discover how to increase traffic with free SEO tips and tricks!

SEO is something that will help your website get into the search engines better.

It does not mean that your site will naturally rank high and you’ll never get punished but it does mean that you have a much higher chance of getting into the first page of your desired search term… rather than not being there at all.

There are following seo tips
1.Your website address. By having your keyword in your website url, it gives you a better chance to appear in the search engines compared to an alternative site which does not have the keyword in its url.

2.HTML header tags like H1, H2, H3 will play a part. Try 1 H1 tag to display the most important aspect of that page. Then use H2 for the other important text.

3.when you name your images try to name it with your main keywords.

Now that you know these simple SEO tips and tricks, be sure to use them and get into the high search engine pages to increase your traffic!

If your Try these things in on page optimisation it is sure you will be on the first page of google.