Reciprocal links: are they great, crap or something in between?

Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree.

Great or crap?

What do search engine marketers think about reciprocal links?

    There are three main factions:

        * Group 1: reciprocal links have no effect at all on the position of a website in the search results on Google.

        * Group 2: reciprocal links work just like any other inbound links.

        * Group 3: there's a threshold value. For example, you shouldn't have more than 33% reciprocal inbound links.

    Which group is right and should you use reciprocal links with your website or not?

Is there a threshold value for reciprocal links?

    Webmasters in group 3 think that a high number of reciprocal links is a red flag for search engines. The idea behind this is that links should not be trusted if (for example) 100% of a site's inbound links are reciprocal.

    However, this is not really a good indicator. If high quality websites do link to each other, they won't harm their rankings in any way.

For some sites, it is normal to have a high reciprocity percentage

    Link building expert Eric Ward recently did a test. He found out that there are websites for which it is perfectly normal that they have almost 100% reciprocal links.

    The more specific the topic of a website is, the more likely it is that it will have a high reciprocity percentage. As an example, Eric Ward used the website of "The Southeastern Bat Diversity Network", an organization with a goal to "conserve bats and their habitats in southeastern North America through collaborative research, education, and management."

    The top sites in that subject are all linked back and forth to all other websites that write about bats. This is not surprising and it shows that a high number of reciprocal links can also be a sign of high quality. It depends on the topic of the website.

    If the websites were about different topics, then the reciprocal links would look suspicious.

Should you use reciprocal links for your website or not?

    You don't have to worry if a link is a reciprocal link or not. That does not matter. Reciprocal links are neither good nor bad. They are just links and it always depends on the individual link whether it is a good link or a bad link.

    If a link comes from a website that is related to your website then it is a good link. If the other website is related to yours then you can link back and this won't cause any problems. As long as you make sure that the links make sense to your website visitors then everything is okay.

Importance of Directory Submissions

In order to increase visibility and traffic online is very important for every online business marketing strategy. Getting traffic to your website and getting noticed by search engines takes a lot of time and effort.

Links play a great role in getting ranking position on the various search engines. Obtaining inbound links or back links in quantity and quality can influence your search engine rank greatly. One simple way to obtain back links is to submit your link to directories.You can add your site to these directories for free.

But keep in mind some things when you are submitting to directories.

These are:

1.Submit to those directories which has some page rank.
2.Choose right category
3.Make interesting and different titles and description.


I personally suggest that you should add your site manually rather than using any kind of software.

There lot of directories where you can submit your site

Here the urls where you can find lot of free directories.

http://www.directorycritic.com/free-directory-list.html
http://www.vmoptions.com/directory-list.php

We can say that directory submission is very important for search engine optimisation

On page Optimisation

Well, it basically comes down to on page optimization (doing things on your site to get it ranked higher, like having a relevant title tag, meta tags and so on)

1.Analyse your website and see where are scope for improvement in your website.

In analysis you have check html tags are properly used, how css and java script is used.Is site is 100% validated? Some people believs that 100% html validation is not necessary for getting higher ranking on search engin.But I am of there point of view.I believe that is the most important that your site should be 100% validated to begin seo of the site.

Then another analiyse came for keywords.Keyword selection is the most crucial steps in Seo.If you will choose wrong keyword for your site.You will rank but you will get no visitors your site and therefor no sale.

So spends a lot of time for selecting right keywords for your website.
There are lot of tools for slectiing keywords :I always use these site for keywords research they are free :

1 .http://freekeywords.wordtracker.com/
2. https://adwords.google.com/select/KeywordToolExternal

Select the write keywords and then allocate these keywords to all of pages of the site.According to product that page is offering.

Afeter allocation of keywords start making titles and meta tags for each pages of your site.

Things to remember while making title and meta tags

1.Make unique titles and meta tags for each of your page.
2.Do not repeat one keyword more than two time in title tag
3.Try to keep your targeted keywords under 65 charchers in title
4.make title meaning full
5.Make a description targetting your main keywords.It should be meaning full which describe your website.It should not too short or too long .Try to restrict it from 150 characters to 170 character.
6.Make keywords tag and use only those keywords which are in your content of the page

Now Next steps is to implement the title and metas on you website.

Make a check for broken links if found fix the same.There should be no any broken link on you site.

Next optimise your css used on page.If css and java coding is used on the page try to recall it from external files rathar using it on page.

Now on page optimisatision is done then next phase start with off page optimisation and this is most important steps of search engin optimisation.